Our approach

An application-first, full-stack approach

Most cloud optimization starts and ends at the infrastructure layer. GreenShift takes an application-first, full-stack approach, optimizing structurally from where inefficiency begins.

The structural gap

Where existing tools fall short

Infrastructure-only tools can right-size a VM, but can’t explain why the application consuming it wastes compute. They can tune allocations, but can’t prevent gains from regressing on the next release. Operating downstream, these tools address symptoms, not the root—meaning cost savings erode, performance gains are fragile, and energy remains a byproduct of cost cuts.

Partners

The mechanism

Deeper optimization from the application layer

GreenShift gets to the application-layer waste that traditional tools can’t see or act on, tracing how inefficiency propagates across the full stack. This drives structural optimization beyond the capabilities of single-layer solutions. When you understand why a system behaves inefficiently, not just how to compensate for it at the infra layer, the depth of improvement is fundamentally greater.

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The payoff

Results that persist and compound

By addressing the upstream drivers of inefficiency at a structural level, results are durable and compound over time. Engineers are able to make optimization decisions with full application context, producing results that amplify as systems evolve. Treating optimization as a unified engineering discipline means cost, performance, and energy improve together as a structural outcome.

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Features and capabilities

What the platform delivers today

1 - 4

Correlates applications to infrastructure

GreenShift connects to your environment, mapping how applications and AI models consume infrastructure to provide clear inefficiency insights.

Connect

Maps impact back to applications

Cost and energy impact is assigned to the applications and workloads driving it, giving your team application-level attribution for clearer oversight.

Understand

Delivers decision-grade recommendations

Enable your engineering team to act on what matters most with prioritized, actionable recommendations—grounded in application context.

Optimize

Sets foundations for full-stack optimization

As the platform widens from infrastructure through architecture to code, full-stack optimization delivers compounding, scalable results.

Compound
A complementary platform

GreenShift elevates, it doesn’t replace

FinOps

While FinOps tools show where money was spent, GreenShift explains why—clearly linking cost with application behavior.

APM and observability

APM signals when something is wrong. GreenShift connects that signal to the structural cause, highlighting optimization opportunities.

Cloud vendor tools

Cloud vendor tools can only optimize at the infra level within their own environment. GreenShift works across providers with application context.

Sustainability tools

While sustainability tools report on emissions, GreenShift understands application behavior to reduce them at the engineering source.

Infrastructure automation

Infrastructure automation tunes resources and executes changes. GreenShift determines which changes are worth making and why.

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How it works

End-to-end cloud optimization